This project focuses on creating a cohesive visual identity for the Rochester Lilac Festival, an annual event celebrating spring, community, and culture. The goal was to design a unified branding system that could be applied across multiple formats, including posters, banners, handouts, and merchandise.

The design is inspired by the natural beauty of lilac flowers, using a vibrant purple color palette combined with soft gradients to reflect the seasonal atmosphere. Typography plays a key role, with bold, angled text creating a strong visual hierarchy and dynamic movement throughout the compositions.

The project includes a range of deliverables such as large-scale banners, informational posters, event handouts, and branded apparel. Each piece was designed to maintain consistency while adapting to different sizes and viewing distances, ensuring readability and visual impact in both print and environmental contexts.